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Table of Contents

What is Turnitin?

The mission of the international company Turnitin is to protect academic freedom and significantly enhance student performance. Turnitin has worked with educational institutions for more than 20 years to advance truthfulness, consistency, and equity in all subject areas and assessment formats. Educational institutions, certification and licensing programs, as well as students and professionals, use our products to keep learning honest and improve how well they learn.

It is an online “student paper processing service” that operates independently from any college or university website. There are no exact costs listed for this service because colleges or universities using it must get in touch with the provider to receive a personalized price quote.

However, according to a 2012 estimate from the Financial Times, each student will pay about $2 per year. For the purposes of this discussion, let’s assume that the service now typically costs $4.00 per student per year, as other articles have since indicated significant price increases over the past couple of years. I don’t know what it costs my own institution, and I imagine that organizations sign non-disclosure agreements regarding their particular costs, so even if I did, I probably couldn’t report it.

Turnitin is now capable of being fully integrated into any student’s course’s online portion when used with learning management systems (LMS) like Moodle. However, despite how it might appear, it is still an off-site service. Once it has been completely integrated into an LMS, students can upload their papers by clicking a link. In order to enrol students in their particular course when it is utilized off-site, instructors must log in to the service, establish a course, generate a password that is unique to that course, and then either share that password with their students or upload a list of student email addresses.

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How does Turnitin function?

Schools, including colleges and universities, pay for Turnitin services so that teachers can use them to assess student work. It is utilized in classes like writing, history, philosophy, and others that involve a lot of written tasks. When a teacher uses Turnitin in the classroom, the students submit their papers to a Turnitin link via Blackboard or websites that are comparable to Blackboard. The number of similar phrases that match articles in their database will be used by Turnitin to assign the paper a score.

Uniqueness of Turnitin

It makes it possible for pupils to verify their originality before turning in their work.

It gives teachers a report that is automatically made and shows where students have copied or done similar work.

Turnitin says that by offering two very important services, both teachers and students can benefit.

Students can upload their work to the Turnitin website without actually submitting it to check for areas that need to be updated to prevent plagiarism.

Teachers can streamline their revision and grading processes by having students submit their work through Turnitin, which detects potential plagiarism for them immediately without forcing them to conduct their own investigation.

For Students

When a student uploads a paper to the Turnitin website, the company’s software checks it for possible instances of plagiarism. The software’s algorithm evaluates the text using data from a significant corpus. This corpus is a collection of online pages, published papers, books, periodicals, journals, etc.

The database also contains millions of previously submitted student essays. This database has 165 million journal articles and subscription content sources, according to Turnitin. Additionally, it has 45 billion web pages and more than 900 million student papers. Once a student submits their essay, it is saved indefinitely in Turnitin’s database.

Therefore, Turnitin can identify plagiarism in both previously completed student assignments and works by published authors. The program can also tell if a student’s work is original by looking for differences in their writing style from one entry to the next.

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For Educators

After the papers have been verified by Turnitin’s plagiarism detection software, teachers receive a report that includes the proportion of the submitted papers that match other sources. The teacher is also provided with a copy of the student’s paper that has been marked and colour-coded with all related regions.

Turnitin’s operational strategy

Turnitin charges educational institutions an annual fee to use the service. The use of the service is free for students at these institutions. Turnitin’s price is determined by the number of students. The price per year will therefore change according to the size and enrollment of each institution.

Turnitin does not provide specific pricing information on its website. But in 2012, it was predicted that the cost per pupil would be about $2 a year. If there are no price hikes, a school with 15,000 students should expect to pay around $30,000 a year for Turnitin’s software.

According to CEO Chris Caren, this business strategy looks to be successful for the company because Turnitin has been cash flow positive since 2004. Reports state that the corporation now earns an estimated $127.7 million annually.

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Competitive Landscape

Turnitin has existed for approximately two decades, having launched its plagiarism detection service in the year 2000. The organization has had nearly 20 years to gather new sources and student work in order to extend its database.

Reports say that 30 million students from more than 15,000 schools around the world use the app, adding to the 929 million student papers that are already in the repository.

Due to its scale, Turnitin surpasses all of its competitors in the anti-plagiarism software industry. Both Academic plagiarism and Unicheck, a competing online plagiarism checker with over 1 million users at more than 400 institutions, have more than 30,000 users, but neither can really compete with Turnitin’s global hegemony, which includes over 140 countries.

Turnitin is a little different from other services in that it only caters to academic institutions as a target market. While Unicheck and Copyleaks concentrate on individual users, companies, and educational institutions, Academic plagiarism targets both students and schools.

Copyleaks and Academic plagiarism, two of Turnitin’s primary competitors, both work on a subscription basis and provide users with a range of plan options that let them scan a specific number of pages each subscription term. Just like Turnitin does, Unicheck charges organizations based on the number of students they serve.

Purchasing Turnitin

Turnitin may soon undergo some substantial adjustments after being acquired by Advance Publications for around $1.75 billion. Advance Publications, a family-run publishing conglomerate that also manages and invests in other technology, media, and communications businesses globally, is the owner of Conde Nast. Insiders in the industry believe that this new ownership will alter the platform.

 Pros of Turnitin

  • Detection of plagiarized material
  • This is why was founded in the first place. A student’s paper is saved in a repository alongside other student papers when it is uploaded to the website, and it is then compared to all other student papers in that repository. Additionally, it is contrasted with publications, magazines, journals, and easily accessible online content.
  • When it draws this comparison, what does it do? It produces an “Originality Report” score in the form of a proportion of the student’s paper’s content that corresponds to material from other sources. The Source highlights matching text in various hues. There are additional references to the original sources.
  • It does not inform professors whether a student has committed plagiarism. Please keep in mind that we may quote from other people’s writings. A match by itself does not constitute plagiarism because how we indicate those quotations decides whether or not we are copying. The instructor, not the service, is always the one to decide whether something is plagiarized.
  • Is screening for plagiarism optional? Yes. It is possible to use the service and choose not to store student papers or have them checked against any certain kind of source (such as the repository of student papers, the internet, or publications).
  • Instructors can also choose the number of minor matches they want the service to overlook, such as those with three words or fewer. It always complies with my request.
  • If numerous students are writing on the same subject matter from the same texts, instructors can instruct the service to ignore the paper’s bibliography.
  • It has the unexpected benefit of telling professors how much of the student’s paper is quoted, which can also be helpful for teaching.
  • Offering comments on students’ work I utilize the service because it can accomplish the following activities for this reason. But keep in mind that not all of these services are accessible through the LMS’s integrated version, only through the external website:
  • Allow lecturers to record their voice comments.
  • Permit instructors to write their own unique comments in the form of tiny bubbles right on students’ papers. Students can view instructor comments by hovering their mouse over the bubbles.
  • Enable instructors to drag and drop pre-set paper comments onto students’ papers. The service includes three to four dozen pre-written comments, but educators can also write their own.
  • Permit instructors to create as many rubrics as they like, then use those rubrics to score and evaluate the work.
  • Link evaluation criteria to instructor comments. After you do this, the rubric will show the number of comments from the teacher for each rubric point.
  • Allow teachers to include long text input in a sidebar.
  • Allow instructors to create peer review assignments. Students who turn in a peer-reviewed assignment will have their paper emailed to two peers, receive email copies of two of their peers’ papers, and be able to remark on their peers’ papers much like their teacher.
  • Hold onto the pupils’ grade book.
  • Create a blog about your class.
  • Give teaching assistants permission to grade papers.
  • Built-in grammar checker. It’s been terrible every time I’ve used it, but it’s still there. I stopped using it because I was spending more time removing negative comments than I was manually posting positive ones.
  • Download the.pdf versions of the feedback and originality reports.

Cons of Turnitin

Turnitin’s cons are the outlines.

  • The service gives off the vibe that students are unreliable.
  • While this worry is warranted, I believe it varies by institution. I’ve been in environments where valuing student course evaluations highly resulted in many instructors developing the practice of ignoring plagiarism. These incredibly dysfunctional institutions operated on the basis of an implicit contract between students and teachers, whereby teachers overlooked cheating in exchange for the students giving these teachers excellent course evaluations (a situation which by itself justifies the tenure system, as this institution did not have tenure). Some students at this institution simply rewrote their plagiarized papers after being caught, which meant that since they were only required to complete the work that was initially assigned, they were always “ahead” by cheating by receiving a grade for the course without completing any actual work. This is a place where criminals are bred, and the students here are stealing from the institution with its support.
  • What about more effective institutions? Even there, some students will plagiarize, but I believe that the dialogue between the instructor and the students about the service is crucial. It really is my main tool for grading. Right now, I’m teaching an English course at the 5000/400 level, and I can honestly say that I don’t worry about a single student plagiarizing because I have complete faith in each and every one of them. However, I will continue to use the service due to all of its feedback features, and I made an effort to share this with my students. I find it preferable to Google Docs or directly emailed Word files.
  • Since I began utilizing the service in 2006, I have been able to teach 50–100 students per semester, and I have never had more than three or five students caught plagiarizing in any one of my classes. Most students don’t copy from other sources, and using the service might stop them from doing so.
  • What about papers that were bought? Since the people who sell “custom-written” papers are typically not very honest themselves, they rarely provide their customers with quality goods. This will be evident in papers that contain a significant amount of patchwriting or the uncredited copying and pasting of several sources. These papers are frequently caught by the service.
  • The service assigns grades based on comments from instructors. The issue is that instructors might only be looking for things that fit pre-written comments rather than genuinely giving individualized feedback based on student needs. This worry is, in my opinion, wholly valid, and anyone who chooses to use the service must be careful not to let the service take control of their feedback on student papers. I’m going to grade myself now that the seed for this thought has been planted.
  • The service takes advantage of students. The claim made in this instance is that the service only has value because students are contributing papers to it, and then it charges students to use it (through their institutions, of course; once the institution pays for a subscription, instructors and students use it at no additional cost).
  • If “exploitation” is defined as unpaid or inadequately compensated labor, I don’t think this argument holds water for the following reasons:
  • Typically, the only commercial use for student papers outside of the service is to be sold to other students (so a dishonest one). It is hard to say that students are being taken advantage of because the service itself makes money off of the papers that students write.
  • The service does not prevent students from realizing the value of their work if it has monetary value (e.g., it can be sold for payment by the student for publication). Student work is not owned by Write away. get wealthy.
  • Once a student submits a paper to the site using a account linked to their own email address, the student’s work is secured as their own. This service offers value to student users by granting them informal, permanent copyright on their work. For precisely this reason, I turned my dissertation into
  • Using the service does not mean that a student has to upload his or her paper to the repository at Both uploading and checking for plagiarism are optional.
  • The service offers a variety of helpful tools in addition to plagiarism detection.
  • The service doesn’t exploit students because it offers service in return for payment. If we reject this defence, we must also admit that paying professors for their labor amounts to student exploitation. This service is not exploitative because everyone has a right to compensation for their labour.
  • Students just pay a very tiny fee for the service—possibly $2 to $4 each year. Perhaps the focus should be on sports programs rather than student exploitation if we’re really concerned about it.
  • Students cannot opt out of using the service. Yeah, so? They have no choice regarding completing assignments, receiving grades, attending class, etc. What matters is whether or not the student benefits from these mandatory activities. The most important thing is to make sure kids understand the advantages of the tasks they must complete. They are all.
  • You might find it intriguing that cases against have used a similar claim of copyright violation as justification. Two: These lawsuits were both unsuccessful.

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